关于活动策划
About event planning
以电商企业为参考，
Taking e-commerce enterprises as reference,
活动分为两部分，即线上和线下。
The activity is divided into two parts, online and offline.
线上活动有：用户运营活动，用户拉新活动，用户促活活动，GMV活动，大促活动，主题日活动，积分营销活动，赠品营销活动，社群活动，社区活动，整合营销传播活动，微博活动，跨界联盟活动等等。
Online activities include: user operation activities, user innovation activities, user promotion activities, Gmv activities, big promotion activities, theme day activities, integral marketing activities, gift marketing activities, community activities, community activities, integrated marketing communication activities, micro blog activities, cross-border alliance activities, etc.
线下活动有：行业大会公关活动，展会活动，年会活动，答谢活动，见面会，快闪活动，特色活动，自组织活动，PK赛等。
Offline activities include: Industry Conference, public relations activities, exhibition activities, annual meeting activities, thank you activities, meetings, flash activities, characteristic activities, self-organized activities, PK competitions, etc.
线下与线上相比，略有不同之处在于，线上活动的内容方面注重于“创意”“内容”，“营销”，“互动感”。
Compared with online activities, offline activities are slightly different in that they focus on "creativity", "content", "marketing" and "interaction".
线下活动则更多的偏向于“曝光”“参与感”“现场效果”。
Offline activities are more inclined to "exposure", "sense of participation" and "live effect".
两者按照复杂度来说，线下略重一些，毕竟涉及到合作洽谈，酒店，场地，物料制作，彩排，嘉宾邀约，用户邀约，游戏筹备，媒体邀约，明星演绎，公关宣传，提前预热，现场执行等。
In terms of complexity, offline is a little more important. After all, it involves cooperation negotiation, hotel, venue, material production, rehearsal, guest invitation, user invitation, game preparation, media invitation, star deduction, public relations publicity, pre heating, on-site execution, etc.