活动策划具有深层阐释功能
Activity planning has the function of deep explanation
广告本身所具有的属性，决定了它不可以采取全面陈述的方式来表现;但是，通过活动策划，可以用把客户需要表达的东西说得明明白白。因此，活动策划可以把企业要传达的目标信息传播得更准确、详尽。
The attributes of advertising itself determine that it can not be expressed in a comprehensive way; however, through the activity planning, we can say clearly what the customers need to express. Therefore, activity planning can spread the target information to be conveyed more accurately and in detail.
活动策划具备公关职能
Event planning has the function of public relations
活动的策划往往是围绕一个主题展开的，这种主题大多是有关环保、节约能源等贴近百姓生活，能够获得广大消费者美誉度的：通过这些主题的开展，最大限度地树立起品牌形象，从而使消费者不单单从产品中获得使用价值，更从中获得精神层面的满足与喜悦：广告宣传尤其是公益广告的宣传有时也能够取得公关效应，但远不能与活动策划公关职能的实效性、立体性相比。
The planning of activities is often carried out around a theme, which is mostly related to environmental protection, energy conservation, etc., which is close to people's life and can gain the reputation of consumers: through the development of these themes, the brand image can be established to the maximum extent, so that consumers can not only obtain the use value from the products, but also obtain spiritual satisfaction and joy Publicity, especially public service advertising, can sometimes achieve public relations effect, but it is far from the effectiveness and three-dimensional nature of the public relations function of event planning.