一个好的活动策划可以进行二次传播。所谓“二次传播”，就是一个活动发布出来之后，别的媒体纷纷转载，活动策划的影响被延时了。但是，我们绝对看不到这样的情况：一个广告因为设计得好，被别的媒体转载了：活动策划在具备诸多优势的同时，同时也具备一些不足。一方面，活动策划往往不能脱离广告宣传独立展开。另一方面，活动策划操作不当容易引起受众排斥。
A good activity planning can carry out secondary communication. The so-called "secondary communication" means that after an event is released, other media reprints it one after another, and the influence of activity planning is delayed. However, we absolutely can not see such a situation: an advertisement is reprinted by other media because of its good design: the activity planning has many advantages, but also has some shortcomings. On the one hand, activity planning can not be carried out independently without advertising. On the other hand, improper operation of activity planning can easily lead to audience rejection.