确定年会参与群体。一般而言，大部分企业的年会受众是以企业内部员工为主；大型企业也会带有对外性质，邀请客户、政府、合作伙伴等参加，作为客户答谢的品牌文化活动。可见，年会的目的决定了受众群的偏重。受众群体决定了年会的名称：年终答谢会、年度盛会、主题年会等。
Determine the participants of the annual meeting. Generally speaking, the audience of most enterprises' annual meeting is mainly internal employees; Large enterprises will also have an external nature, inviting customers, governments, partners, etc. to participate in the brand culture activities as customer appreciation. It can be seen that the purpose of the annual meeting determines the bias of the audience. The audience group decides the name of the annual meeting: year-end appreciation meeting, annual grand meeting, theme annual meeting, etc.
▲确定年会目的。增强员工归属感、凝聚力、深化内部沟通、促进战略分享、增进目标认同，汇报全年的企业业绩并制定目标，等等。小的团队通常会通过办些小型音乐会等较有创意的活动，但几百人的团队或员工遍布在全国各个区域，那么年会就聚氨酯软管 PVC软管 隔离墩模具 u型槽模具 护坡模具 pvc输送带 尼龙输送带 天津除甲醛 北京除甲醛 是一次大家相互进一步认识，交流感情，展示自我的好机会。所以较大的团队通常会采用会议（白天，用于总结分享）＋晚宴（用于聚会）的方式作为年会的主旋律。
Determine the purpose of the annual meeting. Enhance the sense of belonging and cohesion of employees, deepen internal communication, promote strategic sharing, enhance goal recognition, report the annual business performance and set goals, etc. Small teams usually hold small concerts and other creative activities, but hundreds of teams or employees are all over the country, so the annual meeting is a good opportunity for us to get to know each other, exchange feelings and show ourselves. Therefore, larger teams usually use meetings (during the day, for summary and sharing) and dinners (for parties) as the theme of the annual meeting.