活动策划具有大众传播性
Activity planning has the nature of mass communication
一个好的活动策划一定会注重受众的参与性及互动性。有的活动策划会把公益性也引入活动中来，这本身既与报纸媒体一贯的公信力相结合，又能够激发品牌在群众中的美誉度。甚至活动的本身就具有一定的新闻价值，能够在第一时间传播出去，引起公众的注意。
A good activity planning will pay attention to the audience's participation and interaction. Some event planning will also introduce the public welfare into the activities, which not only combines with the consistent credibility of the newspaper media, but also can stimulate the reputation of the brand among the masses. Even the activity itself has a certain news value, which can be spread out in the first time to attract public attention.