活动定位
Activity orientation
一个活动的构思就是结合资源和目的，将活动提升到一个高度，并为其选择一个平台或载体，不同的平台带来的效果是完全不同的。
The idea of an activity is to combine resources and purpose, promote the activity to a high level, and choose a platform or carrier for it. Different platforms bring different effects.
构思：考虑的是如何将这个高度用一个主题体现出来，如何通过具体的活动流程来展现主题和创意达到目的，如何利用现有资源或潜在资源来支撑或提升这个高度，通过完整的框架将最终目的细分到每一个步骤。
Conception: it considers how to embody this height with a theme, how to show the theme and creativity to achieve the goal through specific activity process, how to use existing or potential resources to support or enhance this height, and how to divide the final goal into every step through a complete framework.
主题出来，再围绕活动主题寻找版块，框架出来，现在就是将其拼凑完整，可以搜索尽量多的与主题相关的活动元素，虽然并不是每一个都可以运用到，但是可以供选择，安排出最合理的活动，在这里，活动主题是贯穿的灵魂，任何元素都要围绕灵魂来筛选，安排
We can search as many activity elements related to the theme as possible. Although not all of them can be used, we can choose to arrange the most reasonable activities. Here, the activity theme is the soul running through, and any element should be screened and arranged around the soul
在确定前面两个方面以后，泥杆 保定古筝 塑料增韧剂 拱形护坡模具 保定空调维修  托辊生产线就是具体的活动方案的完成。
After determining the first two aspects, it is the completion of the specific activity plan.
一个活动并不是一个笼统方案就能解决的，为了保证活动效果，还需要将活动方案更加细分，如细分为宣传方案、执行方案、公关方案、风险意外机制等。
An activity can not be solved by a general plan. In order to ensure the effect of the activity, the activity plan needs to be further subdivided, such as publicity plan, implementation plan, public relations plan, risk accident mechanism, etc.